European beauty retailer Douglas is strengthening its presence in Barcelona with the upcoming opening of a new store at 427 Avinguda Diagonal. The transaction, brokered by aRetail, will expand the brand's presence along one of the Catalan capital's leading shopping streets.
The new store will occupy a strategic location combining retail activity, offices and residential neighbourhoods. Avinguda Diagonal stands out for its visibility, established retail environment and ability to attract different consumer profiles, making it an attractive destination for international brands seeking to strengthen their position in Barcelona.
With this opening, Douglas will expand its fragrance, makeup and cosmetics offering, reinforcing its physical presence in the city. The company operates through an omnichannel model combining physical stores and online sales, focusing on locations that enhance the shopping experience and bring the brand closer to consumers.
The transaction strengthens aRetail's position as a consultancy specialising in retail real estate, supporting national and international brands throughout their expansion processes and identifying strategic locations along the city's main shopping streets.
